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Do you want to make sustainability and sustainable purchasing the norm in your organization?
Did you know research shows that simply providing information has little to no effect on what people or businesses do?
Do you want to learn the methods that research shows are highly effective?
Did you know that several SPLC members consider these methods pivotal to the success of their sustainable purchasing programs?
SPLC is thrilled to bring you one of the top experts in motivating sustainable behavior change, Dr. Doug McKenzie-Mohr, author of Fostering Sustainable Behavior. His methodology, called Community-Based Social Marketing (CBSM), is based on scientific research and can be applied to any change-management process that involves influencing the behavior of others. In addition to teaching his general method, Dr. McKenzie-Mohr and SPLC are collaborating to focus-in on how to make and motivate changes that reliably advance sustainable purchasing. Some of the case studies used in the workshop will feature real-world examples of CBSM techniques being applied to socially and environmentally responsible purchasing.
City Toxics Reduction Specialist
City of San Francisco
“The methods in Fostering Sustainable Behavior enabled us to start Duke University’s Environmentally Preferable Purchasing program off with several home runs, including auto-substitutions that some worried would backfire. I now apply the CBSM approach to any change-management situation, including ones unrelated to sustainability.”
Director of Outreach & Operations
Sustainable Purchasing Leadership Council
(Formerly Duke University’s Environmental Sustainability Coordinator)
Anonymous evaluations from recent Fostering Sustainable Behavior workshops:
If you are not attending the Summit…
Choose the “Pre-Summit Events Only” option on the first page of the registration system and then add the Fostering Sustainable Purchasing Behavior Course on the “Agenda” tab.
About the Course
This full-day introductory workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable behavior, with a specific focus on sustainable procurement. Those who attend the introductory workshop will learn the five steps of community-based social marketing (selecting behaviors, identifying barriers & benefits, developing strategies, conducting a pilot, and broad scale implementation). Case studies will highlight how CBSM can advance an organization’s social, environmental, and economic responsibility by transforming habitual purchasing behaviors. Attendees receive a free copy of the Fostering Sustainable Behavior book.
Who should Attend?
This workshop will be of interest to anyone whose work depends on being able to successfully change the behavior of others. The CBSM methodology can be applied with powerful effect in a wide variety of domains, such as in promoting healthy lifestyle choices, employee engagement, environmental conservation, ethical business practices, and so on. This workshop will highlight case studies in which social, environmental, and economic outcomes are improved by changing habitual purchasing behaviors.
– $400 for SPLC Members
– $500 for Non-Members
Date: May 23, 2016
Time: 10 AM – 6 PM ET
Kellogg Conference Hotel at Gallaudet University
800 Florida Ave NE, Washington, DC 20002
Lunch and snack breaks are included