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Dr. Doug McKenzie-Mohr

Founder & Author

For over two decades Dr. McKenzie-Mohr has been working to incorporate scientific knowledge on behavior change into the design and delivery of community programs. He is the founder of community-based social marketing and the author of three books on the topic. One of these books, “Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing,” has been recommended by Time Magazine and has become requisite reading for those who deliver programs to promote sustainable behavior. He has delivered community-based social marketing workshops internationally for over 60,000 environmental program managers.


Monday, May 23, 2016
Pre-Summit Course: Fostering Sustainable Purchasing Behavior
Room 6
10:00AM  -  6:00PM