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Jessian Choy has researched how to trick people to try new things since 1999.
By day, she co-creates laws and contracts, and manages SFApproved.org, a site of green products she helped create at San Francisco Department of Environment (nyti.ms/A9CMka). And she makes kits at GreenCitiesCalifornia.org to help anyone create green policies and programs.
By night, she serves on the board of California Student Sustainability Coalition. And she shares tips and policies to create an equitable, happy, healthy and green world at FunAndDraconian.com.