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For two decades, Rooks has worked to help organizations understand and improve their impact on the planet. He is the founder of S.O.A.P. _ a consulting firm dedicated to untangling the hairiest of sustainability challenges, and of RAPPORT _ a software company on a mission to democratize sustainability for millions of small and midsized businesses. John is a writer and speaker focused on the intersection of culture, technology, business strategy and sustainability. He is the author of More Than Promote _ A Monkeywrencher’s Guide to Authentic Marketing. His next book- Reading Green – A critical look at corporate sustainability reporting will likely not be well-received by the C-suite.