Summit Promotional Kit

Let’s spread the word! Your support in promoting the Summit to your community through newsletters, blogs, social media, press contacts and any other means is greatly apprecaited. Below are some resources to help you spread the word. If you have questions, please email events@sustainablepurchasing.org.

Experience the Summit


Summit Information

  • What: 2018 Sustainable Purchasing Leadership Council Summit
  • Description: SPLC’s Summit brings together leading sustainable purchasing experts and practitioners from a wide variety of sectors and regions to share best practices, build valuable relationships, and co-develop programs for guiding and benchmarking institutional leadership in sustainable purchasing.
  • Theme: Share expertise. Find solutions. Build relationships. Shape the future.
  • When: Monday, May 14 – Wednesday, May 16, 2018
  • Where: Renaissance Minneapolis Hotel, The Depot | 225 3rd Avenue South Minneapolis, MN 5540
  • Registration: https://www.sustainablepurchasing.org/summit18/fees/ (Early bird ends April 7th)
  • Who Attends: Senior leaders in procurement and supply chain, sustainability, marketing and business development, policy, standards and certifications, consulting, and public interest advocacy.


Places to Promote the Summit

  • Event Calendars: Put the meeting on your organization’s internal and external event calendars.
  • Newsletters: Announce the meeting in your internal and external newsletters.
  • Social Media: Promote it on social media. (see instructions below)
  • Email: Think about specific people you’d want to see at the meeting, and send them the template email below.
  • Signature: See example and graphic below
  • Company Blog: Write a post about the Summit, use sample verbiage below and content from the 2018 Summit website
  • Association Partners: Ask your professional associations to announce the meeting to your peers.
  • Relevant Organizations: Ask organizations with aligned interests to include it in their internal and external communications.


Promotional Graphics


Email Templates

We have both HTML and Rich Text email templates. You can use the HTML designed invitations by opening them, highlighting the whole message, and copying and pasting it into the message body of an email.


Rich Text Email Templates

Invite your non-member peers to receive a 10% Discount!

Hi ________,
I want to share with you a discount code for the Sustainable Purchasing Leadership Council’s SPLC Summit 2018, to be held Monday, May 14 – Wednesday, May 16, 2018 at the Renaissance Minneapolis Hotel, The Depot, Minnesota. I will be attending, and believe your participation in the Summit would be beneficial. I am pleased to provide you with a discount code, applicable to the non-member full Summit registration only. Input the MEMBERREFERRAL discount code to get 10% off when registering.

About SPLC

Founded in 2013, the Sustainable Purchasing Leadership Council convenes buyers, suppliers, and public interest advocates to develop programs that simplify and standardize sustainable purchasing efforts by large organizations. The Council has quickly attracted, from a wide variety of sectors and regions, more than 180 members with over $200 billion in collective purchasing power. In 2016, SPLC released Guidance for Leadership in Sustainable Purchasing v2.0, which has been called the “most comprehensive literature to date” on sustainable purchasing. More than one hundred organizations are now using SPLC’s Guidance, resources, and online community of practice to create strategic sustainable purchasing programs, or enhance existing ones.

About SPLC’s 2018 Summit, May 14 – 16, Minneapolis, Minnesota 

Following up on the Council’s well-reviewed 2017 Summit, the 2018 Summit will bring together 400 leading sustainable purchasing experts and practitioners from a wide variety of sectors and regions for two days of best practice sharing, training, and relationship building. This year’s Summit will feature a robust program, over 60 high-level and inspiring speakers, as well as dozens of interactive workshops, and a Leadership Awards banquet.

SPLC Connect

SPLC Connect, a unique matchmaking event for sustainability-oriented buyers and suppliers, will take place during the day on Monday, May 14. Summit registration is not a requirement for participation.

Let me know if I can answer any questions.

Sincerely, ______________

PS: Organizations that register for the 2018 Summit and become SPLC members at the same time get 10% off their new membership.

SPLC Connect Invitation for a BUYER

Hello ___________,

Have you heard about SPLC Connect, a sustainability-focused buyer-supplier matchmaking event taking place in Minneapolis, Minnesota on Monday, May 14 at the 2018 Summit venue, the Renaissance Minneapolis Hotel, the Depot. It’s unique because a committee of sustainability-savvy purchasing professionals are vetting the participating suppliers to identify those that can help organizations make genuine improvements in their sustainability performance. Buyers participate for free, so I’d encourage you to check it out and register. More buyers and suppliers are registering every day. 

Features of SPLC Connect

  • Schedule up to 15 fifteen-minute one-on-one conversations with suppliers
  • Roundtable Discussions – pre-scheduled and drop-in conversations on hot topics, and
  • Networking Lunch and Happy Hour Reception

SPLC Connect is being held during the day before the opening night keynote for the Sustainable Purchasing Leadership Council’s 2018 Summit, which may also be of interest to you.

Let me know if you have any questions.

Sincerely,
___________

SPLC Connect Invitation for a SUPPLIER

Hello _________,

I think that [Company Name] would get value out of participating in SPLC Connecta sustainability-oriented buyer-supplier matchmaking event taking place in Minneapolis, Minnesota on Monday, May 14 at the 2018 Summit venue, the Renaissance Minneapolis Hotel, the Depot. SPLC Connect precedes the Sustainable Purchasing Leadership Council’s 2018 Summit, which may also be of interest to you. Collectively, the purchasing organizations involved in SPLC have more than $200 billion in purchasing power. Here’s more information about both events:

  • SPLC Connect takes place on Monday, May 14 at the 2018 Summit venue, the Renaissance Minneapolis Hotel, the Depot. Connect is ideal for suppliers to meet buyers one-on-one, introduce their solutions, and establish a relationship. It is a uniquely high-trust environment because all supplier registrations are being pre-screened by a group of sustainability-savvy purchasing professionals. Supplier profiles get viewed hundreds of times before the event and stay published to continue promoting the supplier long after the event. Selected suppliers pay $250 – $450 to participate in SPLC Connect, which can include as many as 15 fifteen-minute one-on-one meetings with buyers, in addition to informal networking during lunch, a happy hour reception, and topical roundtable discussions. Sign up your business to participate in SPLC Connect
  • SPLC’s 2018 Summit takes place May 14 – 16 in Minneapolis, Minnesota, bringing together hundreds of leading sustainable purchasing experts and practitioners from a wide variety of sectors and regions to share best practices and develop programs for guiding and benchmarking leadership in sustainable purchasing. Non-members pay between $1,050 and $1,250, depending on the date of registration, to attend the two day Summit. Register to attend the Summit today to save! 

You may also have an interest in joining the Council. If you sign up to attend the Summit at the same time, you save 10% on your first membership. Here are the member benefits.

I hope to see you in Minneapolis!
Sincerely,
______________________ 

SPEAKERS: Invite your networks to receive a 10% Discount!

Hi ________,

I’m honored to be speaking at the Sustainable Purchasing Leadership Council’s 2017 Summit, May 14 – 16 in Minnespolis, Minnesota, alongside an impressive list of colleagues and thought leaders. As a speaker, I’m pleased to share with you the opportunity to register for 10% off using this special discount code: SPEAKERREFERRAL. Please note this code is applicable to non-member full summit registration rates only.

About SPLC

Founded in 2013, the Sustainable Purchasing Leadership Council convenes buyers, suppliers, and public interest advocates to develop programs that simplify and standardize sustainable purchasing efforts by large organizations. The Council has quickly attracted, from a wide variety of sectors and regions, more than 180 members with over $200 billion in collective purchasing power. In 2016, SPLC released Guidance for Leadership in Sustainable Purchasing v2.0, which has been called the “most comprehensive literature to date” on sustainable purchasing. More than one hundred organizations are now using SPLC’s Guidance, resources, and online community of practice to create strategic sustainable purchasing programs, or enhance existing ones.

About SPLC’s 2018 Summit, May 14 – 16, Minneapolis, Minnesota 

Following up on the Council’s well-reviewed 2017 Summit, the 2018 Summit will bring together 400 leading sustainable purchasing experts and practitioners from a wide variety of sectors and regions for two days of best practice sharing, training, and relationship building. This year’s Summit will feature a robust program, over 60 high-level and inspiring speakers, as well as dozens of interactive workshops, and a Leadership Awards banquet.

SPLC Connect

SPLC Connect, a unique matchmaking event for sustainability-oriented buyers and suppliers, will take place during the day on Monday, May 14. Summit registration is not a requirement for participation.

 

Let me know if I can answer any questions.

Sincerely, ______________

PS: Organizations that register for the 2018 Summit and become SPLC members at the same time get 10% off their new membership.

Generic Sample Email

Hi _____,
I’ll be at the Sustainable Purchasing Leadership Council’s SPLC Summit 2018, to be held Monday, May 14 – Wednesday, May 16, 2018 at the Renaissance Minneapolis Hotel, The Depot, Minnesota, and would like to encourage you to attend as well.

SPLC’s Summit provides an opportunity to learn sustainable purchasing best practices, share knowledge across regions and sectors, and build valuable relationships with like-minded professionals. Check-out the 2017 program and speaker list, as well as the organizations that attended to get an idea of what the 2018 Summit will offer. If you like what you see, register today on the 2018 Summit website.   

Let me know if you have any questions.  I hope to see you there!
Sincerely,
______________________ 

PS: Organizations that register for the 2018 Summit and become SPLC members at the same time get 10% off their new membership.


Social Media

LinkedIn
The most valuable social media outreach you can do is on LinkedIn. Please post the following simple message in a LinkedIn “status update”, write a LinkedIn Post, post a message to an appropriate LinkedIn Group that you belong to, or send it to your LinkedIn contacts. 

I’m going to be attending the Sustainable Purchasing Leadership Council’s 2018 Summit in Minneapolis, Minnesota. I highly recommend this event and encourage you to give the summit a look: https://www.sustainablepurchasing.org/summit18
I hope to see you there!

Share with your social media audience that you are planning to attend the 2018 SPLC Summit! Below you will find sample verbiage to use for Twitter and LinkedIn. SPLC’s Twitter ID is @SPLCouncil. The hashtag for the Summit is #SPLC18.

  • We’ll be at the @SPLCouncil 2018 Summit, May 14-16, Minneapolis, Minnesota. Join us in advancing #sustainable #purchasing! https://goo.gl/pfMQ1Y
  • Be a part of the future of #sustainable #purchasing. Register today for the #SPLC18 Summit: https://goo.gl/qYy6cy
  • Take part in peer-to-peer discussions with leaders in #sustainable #purchasing. Register today for the #SPLC18 Summit https://goo.gl/qYy6cy
  • Be sure to book your stay for the #SPLC18 Summit – rooms are filling up quickly! https://goo.gl/fJfcMy

 


Powerpoint Slides – Coming Soon! 

If you will be giving a presentation to an appropriate audience (internal as well as external to your organization), here are a number of Powerpoint Slides you can choose from to talk about nearly every aspect of the Summit!


Photos & Videos

If you would like to use some photos or videos in promoting the Summit, we have several slideshows with hundreds of photos and several videos available on the 2017 Summit Multimedia Summary webpage.


Press Releases

 

  • Members and partners that would like to put out a press release that highlights their role in the Council and the Summit are encouraged to do so. 
  • Please use messaging from the SPLC website and 2018 Summit website when crafting your press release.
  • If you would like a quote from an SPLC spokesperson about your participation, we will be happy to provide one.  Please contact us at cuchulain@sustainablepurchasing.org.