Case Study Spotlight: The Marketing Benefits of Sustainable Procurement

There are at least 18 competitors in the to-the-door parcel delivery sector in Canada. Canada Post has the best sustainability credentials, and has started to use sustainability as a branding differentiator. Canada Post is the only Canadian parcel company with a Gold rating from EcoVadis; the only Canadian parcel company to have joined the UN Global Compact; the only Canadian parcel company with a comprehensive Indigenous reconciliation and Indigenous engagement plan; the only Canadian parcel company in Brandfinance’s Best 100 Brands in Canada; the only Canadian parcel company with an ‘A’ rating for supplier engagement from Carbon Disclosure Project (CDP); the only Canadian parcel company in Canada’s Clean 16 and Clean 50; the only Canadian parcel company 100% owned by Canadians through the Government of Canada. Canada Post receives no government subsidy, and contributes $600M annually to federal, provincial, municipal and band governments. Click here to read the full case study.*

The Canada Post Corporation case study was submitted to the SPLC Leadership Awards program, and was awarded the 2025 SPLC Leadership Award for Business Case. Visit the SPLC website for more information on the Leadership Awards Program.

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