Bob Willard


Founder and Chief Sustainability Champion

Sustainability Advantage

Member - Corporate

Photo of Bob Willard

Professional Bio

Bob is a leading expert on quantifying the business value of sustainability strategies. He has given over 1,500 presentations, has authored six books, and has published two white papers. He provides extensive free, open-source resources for sustainability champions.

He serves on the Future-Fit Foundation board, the Sustainable Purchasing Leadership Council (SPLC) board, and the B Corp Standards Advisory Council. He was one of the first five inductees into the International Society of Sustainability Professionals (ISSP) Hall of Fame in 2011, has received two Clean50 awards, and earned 11 “Best of the World” awards as a Certified B Corp. He is an ISSP Sustainability Excellence Professional, a Future-Fit Certified Professional and Accredited Partner, and received a PhD in sustainability from the University of Toronto.

More information about Bob and his resources for sustainability champions can be found at


Parent: Sustainability Advantage

31 Balsdon Crescent Whitby, Ontario L1P1L5 Canada


Photo of Bob Willard

Economic Sustainability Expertise

Growth of Sustainable Products & Services
Human Capacity Building